Content marketing has been around for a long time now and there are many people who consider themselves content marketers. However, you need to understand that there is a difference between producing content, and producing good content (i.e. content that drives engagement and connects with your audience). While the former is important, it is the latter that will transform your online presence into growth & profitability.
When marketing your product or company are you forgetting to advertise in different languages? Multilingual content is something that is growing in popularity. That said, it can be difficult to navigate especially if you’re not familiar with translating. There’s a lot of questions that need to be answered. Is it as simple as translating everything word for word? How close do you keep the translation to the original copy?
There are many factors which affect your conversion rates. Apart from the quality of your product, it is the content marketing that is vital to your long-term success. Numerous businesses pay little to no attention to it and focus on what matters most for sales. But are they wrong? No. The main thing is whether you are aware of the importance of content marketing or not. This can certainly bring you new clients and improve your conversion rates significantly in a short time period.